The key benefit of the Morelex solution is increased sales. During the year 2017, Morelex solution led to 45% greater average monthly purchases.
Many of our customers are focusing heavily on growing their loyalty program member base. The Morelex solution gives pharmacy customers great reasons to join the pharmacy loyalty program and increases significantly the speed of acquiring new loyalty program members. During the year 2017, Morelex solution led to 141% faster acquisition of new loyalty program members.
Higher customer satisfaction and loyalty show in constantly increasing user numbers. At the end of the year 2017, there were on average 1575 service users per pharmacy.